7 guides

Websites & Search

Websites that convert, plus getting found on Google and in AI answers from ChatGPT, Perplexity and Google AI Overviews (AEO and GEO).
8 min read

llms.txt, Schema Markup & Technical AEO: A Plain-English Checklist

A plain-English technical AEO checklist for small businesses: schema markup, llms.txt, robots.txt, crawlability and site structure, explained without jargon.

7 min read

How to Get Your Business Recommended by ChatGPT, Perplexity & Google AI Overviews

A practical, honest playbook for small businesses that want to be mentioned by ChatGPT, Perplexity and Google AI Overviews, with steps you can start this week.

10 min read

Small Business Website That Books Jobs: A Conversion Checklist

A practical checklist for a small business website that turns visitors into booked jobs: speed, mobile, click-to-call, service pages, trust, forms, follow-up.

6 min read

SEO vs. AEO vs. GEO: What Small Businesses Actually Need in 2026

SEO, AEO and GEO compared in plain English: what each one does, how they overlap, and which to prioritize first for a small business with a limited budget.

7 min read

What Is GEO (Generative Engine Optimization) and How Is It Different From SEO?

GEO explained for small businesses: how generative AI tools decide which businesses to mention, how GEO differs from SEO, and practical steps to get mentioned.

9 min read

How to Build a Google Ads Landing Page That Raises Quality Score

How Google Ads Quality Score really works, and how to build a landing page that improves it: message match, speed, mobile, one CTA, short forms, fast follow-up.

8 min read

What Is AEO (Answer Engine Optimization)? A Small Business Guide

AEO explained in plain English: how answer engines like Google AI Overviews and ChatGPT pick sources, and the steps small businesses can take to get cited.

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