Get Your Business Understood and Cited by AI Search
Benefits
Why small businesses invest in AEO & GEO
Be understood by AI systems
Schema markup and consistent business details help search engines and AI models correctly identify who you are, what you do, and where you operate.
Content that can be quoted
Answer-first service pages and FAQs give AI systems clear, self-contained passages they can summarize or cite.
Stronger local signals
An optimized Google Business Profile, reviews, and accurate directory listings support both traditional local search and AI-generated answers.
Control over AI crawler access
You decide which AI crawlers can access your site, with clear robots.txt rules instead of accidental blocking.
Measurable visibility
We track referral traffic from AI assistants and monitor how your business appears in AI answers for important queries.
Use cases
Workflows we build
Schema markup implementation
We add structured data such as LocalBusiness or a more specific type, Service, FAQPage, and Organization with sameAs links to your official profiles.
Entity consistency cleanup
We align your business name, address, and phone number across your website, Google Business Profile, and major directories so systems see one consistent entity.
Answer-first content rewrite
Service pages are restructured so each opens with a direct, quotable answer, followed by detail, FAQs, and clear next steps.
AI crawler and llms.txt setup
We review robots.txt rules for crawlers like GPTBot, PerplexityBot, ClaudeBot, and the Google-Extended token, and can add an llms.txt file as an optional, emerging convention.
Reviews and citations
We set up review request automation and help you earn accurate mentions on relevant directories, associations, and local publications.
AI visibility monitoring
We segment AI assistant referrals in analytics and periodically check how AI tools describe your business for your key services.
Process
How it works
AI visibility audit
We check how AI assistants currently describe your business, review your schema, entity data, content, crawler rules, and review profile.
Technical foundation
We implement schema markup, fix name, address, and phone inconsistencies, set AI crawler rules, and ensure key pages are crawlable.
Content and FAQs
We rewrite or create answer-first service, location, and FAQ content based on the questions your customers actually ask.
Off-site signals
We optimize your Google Business Profile, support review generation, and work on accurate third-party citations.
Measure and iterate
We track AI referral traffic and AI answer appearances over time and adjust priorities based on what we observe.
Industries
AEO & GEO by industry
AEO & GEO for HVAC companies
AI helps an HVAC business by answering every call and text 24/7, booking service calls straight into your scheduling software, triaging after-hours emergencies, and following up on estimates and maintenance-agreement renewals automatically.
AEO & GEO for plumbing companies
AI helps a plumbing business by answering calls while your plumbers are under a sink, triaging burst pipes and backups after hours, booking jobs directly into your scheduling software, and following up on water heater and repipe quotes.
AEO & GEO for dental practices
AI helps a dental practice by answering calls when the front desk is busy, booking new-patient appointments, running recall and reactivation outreach for overdue patients, collecting insurance details before visits, and sending reminders that reduce no-shows.
AEO & GEO for law firms
AI helps a law firm by answering inquiries 24/7, asking intake questions to qualify potential clients by practice area, gathering the names needed for conflict checks, scheduling consultations, and following up with prospects who have not booked or signed.
AEO & GEO for real estate agents and teams
AI helps a real estate business by responding to new buyer and seller leads within seconds, asking qualifying questions about timeline, budget and pre-approval, scheduling showings and listing appointments, and nurturing long-term leads with relevant follow-up.
AEO & GEO for med spas
AI helps a med spa by answering inquiries 24/7 from calls, texts and social messages, booking consultations, sending pre- and post-treatment instructions, reminding clients when they are due for Botox, filler or facial follow-ups, and reducing no-shows with confirmations.
FAQ
AEO & GEO FAQs
What is the difference between AEO and GEO?
Answer engine optimization (AEO) focuses on getting your content selected as a direct answer, such as in featured snippets, voice assistants, and AI answers. Generative engine optimization (GEO) focuses specifically on how generative AI tools like ChatGPT, Perplexity, and Google AI Overviews understand, summarize, and cite sources. In practice the two overlap heavily.
Can you guarantee my business will appear in ChatGPT or Google AI Overviews?
No. Nobody can guarantee placement in AI-generated answers, because the companies that run these systems control how sources are selected and their behavior changes over time. What we can do is improve the signals these systems rely on, such as clear content, structured data, consistent business information, and reputable citations.
Should I block AI crawlers like GPTBot in robots.txt?
It depends on your goals. Blocking crawlers such as GPTBot, ClaudeBot, PerplexityBot, or the Google-Extended token can limit how your content is used by those companies, but may also reduce the chance your business is referenced by their AI products. We explain the tradeoffs and set rules you are comfortable with.
What is llms.txt and do I need it?
llms.txt is a proposed convention for a plain-text file at the root of a website that points AI tools to its most important content. It is not an official standard, and support among AI companies is limited and inconsistent, so we treat it as a low-cost, optional addition rather than a priority.
Does traditional SEO still matter for AI search?
Yes. Many AI answer tools draw on web search results and well-indexed pages, so crawlability, quality content, local SEO, and reputable links remain the foundation. AEO and GEO build on that foundation rather than replacing it.
How do you measure results from AEO and GEO?
We track referral traffic from AI assistants in your analytics, monitor how AI tools describe your business for priority queries, and watch related signals like Google Business Profile activity and branded searches. Some AI exposure does not produce a click, so measurement is directional rather than exact.
Learn more
Related guides
llms.txt, Schema Markup & Technical AEO: A Plain-English Checklist
A plain-English technical AEO checklist for small businesses: schema markup, llms.txt, robots.txt, crawlability and site structure, explained without jargon.
How to Get Your Business Recommended by ChatGPT, Perplexity & Google AI Overviews
A practical, honest playbook for small businesses that want to be mentioned by ChatGPT, Perplexity and Google AI Overviews, with steps you can start this week.
Small Business Website That Books Jobs: A Conversion Checklist
A practical checklist for a small business website that turns visitors into booked jobs: speed, mobile, click-to-call, service pages, trust, forms, follow-up.
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