What is Google Business Profile?

Your Google Business Profile, formerly called Google My Business, is what appears in the local map results when someone searches for a service near them. It shows your categories, services, hours, phone number, photos, reviews and updates, and it lets customers call, get directions or visit your website in one tap.

Google ranks local results mainly on relevance, distance and prominence. You improve relevance by choosing the right primary category and listing your services, and you improve prominence through reviews, photos, consistent business information across the web and a strong website.

For local service businesses, a complete, active profile with steady new reviews is often the single biggest source of calls.