What is NAP Consistency?
NAP stands for name, address and phone number. Search engines compare this information across your website, Google Business Profile, directories such as Yelp and Bing Places, and social profiles to confirm that your business is real and where it operates.
When details conflict, such as an old phone number on one site or a different suite number on another, search engines and AI assistants are less confident about your business, which can weaken local rankings and cause wrong information to appear.
Fixing NAP consistency usually means choosing one standard format, then updating every major listing to match it exactly.
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