What is Lead Scoring?

Lead scoring assigns points or labels to leads based on details like the service requested, budget, location, timeline and how engaged they are. A homeowner requesting an urgent repair inside your service area might score higher than someone casually asking about pricing for next year.

AI can score leads automatically by reading form answers, call transcripts and messages, then alerting the right person when a high-value lead arrives.

For small businesses, lead scoring works best when it's simple and tied to action, such as call hot leads within five minutes and send everyone else an automated follow-up sequence.