What is No-Show Rate?

No-show rate is calculated by dividing missed appointments by total booked appointments over a period. It matters most for businesses that sell time, such as clinics, salons, studios and service businesses with scheduled visits.

Every no-show is lost revenue that usually can't be recovered, plus wasted staff time. Common causes include forgetting, scheduling conflicts and friction when rescheduling.

Automated reminders with an easy way to confirm or reschedule, waitlists that fill last-minute openings and clear cancellation policies are the most reliable ways to bring the rate down.