AI Automation for Towing Companies: Never Miss a Call, Day or Night
The problem
What's holding towing companies back
A missed call is a missed tow
Stranded drivers call the next number on the list in seconds. If you can't pick up, the job is gone.
Drivers and dispatchers are stretched
The person answering the phone is often also driving or dispatching, which leads to rushed calls and missing details.
Customers keep calling for updates
Anxious callers want to know when the truck will arrive, and each update call ties up the line.
Billing and paperwork lag behind
Motor club jobs, cash calls and impound releases each need different paperwork, and invoices get sent late.
What we automate
AI workflows for towing companies
Each workflow is built around your existing phone line, calendar and software — no rip-and-replace.
24/7 AI call answering
Every call is answered immediately, even at 3am, with your greeting and questions, so no caller hits voicemail.
Structured job intake
The assistant collects location, vehicle type, the problem, destination and contact details, and can text the caller a link to share their exact location.
Instant dispatch handoff
Each job is sent to your dispatch system or on-call driver by text with all details in one clean summary.
ETA and status texts
Customers get automatic texts with the driver's ETA and updates, cutting down on 'where's my truck?' calls.
Invoicing and payment links
When a job is completed, the customer receives an invoice with a secure payment link, and the record syncs to your accounting.
Review requests
After a good experience, customers are asked for a Google review, which matters a lot when people search 'tow truck near me'.
Illustrative example
Example: what answering every call is worth
For example, if you miss 5 calls a week, 3 of those would have booked, and your average tow is $150, that is about $450 a week, or roughly $23,400 a year in recovered jobs. These are illustrative assumptions only; try our missed-call calculator with your own numbers.
Run Your Own NumbersIntegrations
Works with the tools you already use
- Towbook
- Omadi
- Beacon Software
- TowManager
- QuickBooks
- Google Business Profile
Don't see your software? Most tools with an API, email or calendar integration can be connected.
Services
Recommended services for towing companies
AI Automation
We automate the repetitive back-office work in your business, from scheduling and invoicing to data entry and reporting, so your team can focus on customers.
AI Receptionist
An AI receptionist answers calls and texts around the clock, and missed-call text-back replies to callers you could not reach so leads do not go to a competitor.
Lead Follow-Up
We respond to new leads in minutes, follow up automatically until they book, and keep your CRM organized without manual data entry.
Review Automation
We automatically ask happy customers for reviews at the right moment, help you respond to every review, and alert you to problems fast.
FAQ
AI for towing companies: FAQs
Can the AI dispatch trucks?
It can collect all the job details and send them to your dispatch system or on-call driver instantly. Assigning trucks stays with your dispatcher unless you choose to automate simple rules.
Does it work with Towbook or Omadi?
We integrate where those platforms allow, or send structured job details by text or email so dispatch works the way it does today.
What about motor club calls?
Motor club jobs usually come through their own systems. The AI focuses on your direct calls, which are often your most profitable work.
Can it quote prices?
Yes, if you give it approved pricing rules, such as base rates and per-mile charges. Unusual jobs are flagged for a person to quote.
Which plan fits a towing company?
Most towing companies choose Scale for the 24/7 AI receptionist, missed-call text-back and review automation.
Playbooks
Related guides
Google Business Profile Checklist for Local Service Businesses (2026)
A step-by-step Google Business Profile checklist for local service businesses: categories, services, photos, reviews, posts and the mistakes that hurt rankings.
How Much Does an AI Receptionist Cost? 2026 Pricing, Hidden Costs and ROI
AI receptionist pricing explained: DIY apps vs done-for-you setups vs live answering services, the hidden costs most guides skip, and how to calculate ROI.
Other industries
We also help
Ready to put AI to work for your towing business?
In 30 minutes we'll map the calls, follow-ups and admin work AI can take off your plate — and show you exactly what it would cost and save.