What is Conversion Rate Optimization (CRO)?

Conversion rate is the percentage of visitors who do what you want, for example call, book, buy or fill out a form. Conversion rate optimization improves that percentage through clearer messaging, faster pages, stronger calls to action, trust signals like reviews and simpler forms.

For small businesses, CRO often delivers more leads without spending more on ads, because you get more value from the traffic you already have.

Good CRO is measured. Make one change at a time where possible, track calls and form submissions, and keep what works.