What is Call Tracking?

Many local service customers call instead of filling out a form, which makes it hard to know which marketing is working. Call tracking solves this by showing a different number on your Google Business Profile, ads and website, then recording which number each call came in on.

Dynamic call tracking can even swap numbers on your website based on how a visitor arrived. Combined with recordings or transcripts, it shows which channels bring real jobs.

To protect local SEO, keep your main business number as the primary number on your Google Business Profile and directories for NAP consistency.